Clinked is the best white-label customer portal among products, because its plan table lists your own domain, white-label email notifications and a white-label mobile app, plan by plan. A custom portal built by Black Badger ranks second, since a portal you own carries only your brand and your domain and has no vendor mark to remove.
The ranking, entry by entry
1 Clinked
Best for companies that want branding terms listed plan by plan
Clinked is first because it is the clearest about branding. The Standard plan lists your own domain, Premium lists white-label email notifications and custom domain file upload, and a white-label mobile app is listed on Enterprise. You can read down the table and see what your customers will and will not see. Standard is $239 a month for 100 members and Premium is $599 a month for 250 on the plan card.
Watch for. Start Up does not include a custom URL. The white-label mobile app is listed only on Enterprise, which is quoted.
- Price
- Start Up from $11, Standard $239 a month for 100 members Start Up uses a slider from 1 to 25 users at 2 GB. Premium is $599 a month for 250 members on the plan card, though the comparison section on the same page shows $479. Enterprise for 1,000 or more members is quoted. Yearly billing is shown at 20 percent off and two-yearly at 35 percent off.
- Main limit
- Member allowance per plan, 100 on Standard and 250 on Premium
2 Custom build by Black Badger
Best for brands that want no vendor name anywhere a customer can see
With a product, white-label is a feature you pay for plan by plan. With a portal you own there is nothing to remove. Black Badger, which publishes this guide, builds the portal on your domain with your design, your email sender and your sign-in page, and no other company's name appears. It ranks second because a product is quicker to brand when its standard screens already suit you. You own the code and the accounts.
Watch for. A build starts with discovery and a written scope. If a branded file space is all you need, the product above does that today.
- Price
- One-time build scoped in writing, no per-seat fee After launch you pay running costs such as hosting, database and email. There are no licenses, so adding a person adds no fee.
- Main limit
- Needs a scoping call first, and suits companies of 50 or more employees
What a custom build involves, and how to ask about one
3 Softr
Best for smaller customer bases that need a custom domain on every plan
Softr ranks third. Each plan includes one custom domain, starting with Basic at $19 a month billed yearly, so the portal sits on your own address without a plan upgrade. Extra custom domains are $13 a month each billed yearly, which matters if you run a portal per brand. It ranks third because client users are capped at 250 on Pro and 500 on Business.
Watch for. Basic allows 5 client users with no add-on for more. A portal for more than 5 client users starts at Pro or Business.
- Price
- Basic $19 a month billed yearly, $25 billed monthly From Softr's docs, since the pricing page did not load as text. Pro is $99 billed yearly or $119 monthly, Business is $329 yearly or $395 monthly, and Enterprise is custom. Basic allows 5 team users and 5 client users with no add-on. Pro allows up to 250 client users, and Business up to 500.
- Main limit
- Client users are capped, at 250 on Pro and 500 on Business
4 Zoho Creator
Best for companies that will pay for the top edition to get full branding
Zoho Creator is fourth. A custom domain, SAML single sign-on and rebranded mobile apps are included only on Enterprise, at $25 a user a month billed yearly, and are add-ons on Standard and Professional. For a company already building on Creator that is a fair price. For one choosing a white-label portal first, it is a build with branding as an extra.
Watch for. Portal users are a separate add-on with no published price. Confirm the add-on cost of a custom domain if you plan to stay below Enterprise.
- Price
- Standard $8 a user a month billed yearly, plus portal add-on Standard is $12 a user a month billed monthly, Professional $20 billed yearly or $30 monthly, and Enterprise $25 billed yearly or $37 monthly. Portal users are a separate add-on sold in tiers from 250 to 100,000 portal users, and the pages read show no add-on prices. Flex is quoted.
- Main limit
- Portal users are a paid add-on, and Standard allows one application
5 Zendesk
Best for help centers that need your own subdomain but not full unbranding
Zendesk ranks fifth. Host mapping to your own subdomain is included on all three listed plans, so the help center can sit on your address from Suite Team upward. Suite Professional allows up to five help centers, which gives a company with several brands one each. It ranks fifth because widget unbranding, which removes Zendesk branding from the web widget, is not included on any of the three listed plans.
Watch for. Suite Team allows only basic theme customization on its one help center. Ask sales what unbranding requires.
- Price
- Suite Professional $115 an agent a month, billed yearly Prices are per agent. Suite Professional is $149 an agent a month billed monthly. Suite Team is $55 billed yearly and $69 monthly, and Suite Enterprise plus Copilot is not listed, so contact sales. The customer portal row on the comparison table is marked for Suite Professional only.
- Main limit
- Customer portal starts on Suite Professional, priced per support agent
6 SuiteDash
Best for services firms that can confirm the branded domain option first
SuiteDash is sixth. The price is flat and low, with Pinnacle at $99 a month, and the vendor mentions a branded domain and login screen option. It ranks sixth on this list because that mention appears only in the FAQ about the free trial, which runs on Pinnacle, and the pricing page does not list custom domains by plan. On a white-label list, an unlisted term is a question to settle before buying.
Watch for. Ask which plan includes the branded domain and login screen. Everything else on the plan table differs mainly by storage.
- Price
- Start $19 a month, or $180 a year, flat per account The page says one price per month or year and not per user. Thrive is $49 a month or $480 a year, and Pinnacle is $99 a month or $960 a year. The pricing page also lists a one-time century option and SuiteDreams at $1,499 one time plus $49 a month, which includes Pinnacle.
- Main limit
- Plans differ mainly by storage, 100GB on Start to 2TB on Pinnacle
7 Moxo
Best for guided customer processes where branding terms are negotiated
Moxo ranks seventh. Its Team plan figure of $5,000 a year comes from a Moxo blog post, and Scale and Enterprise are quoted per customer. It is last here because the pages we read do not say which plans include white-label branding or custom domains. For a buyer whose first requirement is branding, that has to be settled in the sales conversation before anything else.
Watch for. The pricing page shows only trial and demo buttons. Get the branding and domain terms written into the quote.
- Price
- Team plan $5,000 a year, per Moxo blog Moxo's pricing page shows no prices, only trial and demo buttons. The Team figure comes from a Moxo blog post, which says Team includes 100 flows a year, an AI allowance and unlimited seats. Scale and Enterprise are custom quotes.
- Main limit
- Priced by flows a year and AI use, not by people who log in
How this list was ranked
We ranked for a company that wants its customers to see its own name, its own domain and its own emails, with as little of the vendor showing as possible. We read each plan table for four things, which are your own domain, branded email notifications, a branded mobile app, and whether the vendor mark can be removed.
An option whose pages state the terms ranks above one where the terms have to be asked for. That ranks what is published, and it does not mean the unlisted features do not exist.
Questions buyers ask
What does white-label mean for a customer portal?
White-label means the customer sees your brand in place of the vendor's. White-label covers the web address, the sign-in page, the emails the portal sends, the mobile app if there is one, and any vendor badge on the page. Vendors often include some parts and charge for others.
Is a custom domain the same as a white-label customer portal?
No, a custom domain is not the same as white-label, because it only puts the portal on your address. The emails, the mobile app and the widget can still carry the vendor name. Check each part separately on the plan you intend to buy.
Does a custom portal need white-labeling?
No, a custom portal does not need white-labeling, because there is no vendor brand on it. A portal Black Badger builds runs on your domain and your accounts, and our name does not appear in it.